To buy coffee or not to buy coffee from Sheridan Campus?

Coffee before class? Digging to the bottom of the cup.

Coffee before class? Digging to the bottom of the cup. Coffee is served at Sheridan in multiple varieties of varying prices and sizes. Quick service is their emphasis. PSB Cafe’s main market aim is to attract potential clients for its two fast food stores in Sheridan College.

  • Emphasis on-demand creation by developing and selling innovative items that Sheridan College students may want to buy.
  • Focus on enhancing operating quality so that goods are distributed easily and new with reduced waste.

The café sells authentic Canadian products such as Trump, chocolate tarts, and beef pastries. Additionally, the cafe will sell breakfast items such as donuts, bagels, and coffee with special Canadian flavors. Coffee before class? is usually every student does.

MARKETING OBJECTIVE

To create an increase in brand engagement.

THE NEW CAFÉ

First, the new PSB cafe would have a new Canadian culture-focused atmosphere. The Cafe prides itself on its Canadian roots and patriotism. Second, the café will give students and workers games such as Pool and Ping Pong and will also encourage customers to play their own music and videos on TV and speakers. Coffee before class? Digging to the bottom of the cup is the first thing that students do before entering class.

PRODUCT

Our product attracts the customer even though prizes are a little high, but its quality is excellent. As when students buy in the morning before their class, they got the coffee with a little message for them that makes their day.

The cafe would sell a range of products, with the high-energy coffee and freshly made items the most notable. Coffee is a must for young people because it offers them an emotional boost to struggle through the day. The cafe sells coffee in different kinds, consumers may select the sizes along with the power of the coffee. Safe intake of Coffee is estimated to be (945 ml) or 4 cups a day. At “The true North Caf-eh,” we encourage customers to pick up a limit of 400 mg per serving of their coffee. Customers are offered a visual stimulant by letting them know when freshly made donuts and cookies are open.

 

PRICE

 The coffee price is premium. Canadian-based coffee comes from families in Canada and may cost more to purchase. It is traded for Canadian currency Coffee, helps coffee of better quality at a Great value for capital. Moreover, we will promote our brand on social media such as Facebook, Twitter, and Instagram. Students are on a budget. The True North Caf-eh is proud to offer Sheridan students fresh and energetic food options. Visit the PSB café and try our Canadian flavored and donuts at our grand launch to win prizes, food, and discounts, and follow us on Twitter, Instagram, and Facebook as we pick up a lucky winner for a free coffee every day.

Price varies according to the size as well as flavor.

BENEFITS OF BUYING COFFEE BEFORE CLASS?

The cafe will provide party and person seating arrangements. It will have a large area for social events and sports and a single area for the person breakfast islands. The cafe receives cash, online and card payments, as well as eat-in, delivery, and food consumption methods. The cafe’s highlight will be the distribution and pre-order feature, as it also decreases waiting times and improves consumer satisfaction. The cafe also offers a music and indoor sports gaming and entertainment section such as pool and ping-pong. The Cafe’s would be situated next to the market place for convenient access to both campuses.

 

“The True North Caf-eh” at Sheridan College

Coffee Delivery at Sheridan College

The True north Caf-eh is the only location which offers Coffee Delivery at Sheridan College.The cafe offers authentic Canadian foods like Poutine, butter tarts & meat pies . The cafe will also be offering breakfast items like donuts, bagels and coffee with unique Canadian flavors. The Cafe is expected to open early 2021 and be the only cafe on the Mississauga and Brampton campuses to offer coffee delivery at Sheridan College.

The New Cafecoffee delivery at Sheridan College

Firstly the new PSB cafe will include a new environment focusing around Canadian culture. The Cafe prides itself around it’s Canadian pride and heritage. Secondly, the  cafe will offer games like Pool and Ping Pong for students and staff, they will also allow customers to play their own music and videos on the television and speakers. The cafe will primarily play music from Canadian artists along with posters from influential Canadians around the store. Thirdly, and most importantly it aims to be a new social hub for the multicultural students and staff alike, giving them an environment influenced by Canadian excellence followed by food options offering authentic Canadian flavors. It will also offer the only coffee delivery at Sheridan college making it more convenient for students and teachers reducing wait times.

Products

The cafe will offer a variety of goods, the most important being the high energy coffee and freshly baked goods. Coffee is a necessity for young adults as it provides them with a boost of energy to fight through the day. The cafe offers coffee in different varieties, the customers can pick the sizes along with the strength of the Coffee.  It is believed that a healthy consumption of Coffee is (945 ml) or 4 cups a day (Gunnars, 2019). We at ” The true North Caf-eh” allow consumers to pick their amount of coffee up to 400 mg per serving. A visual stimulant is provided to customer by letting them know when freshly baked donuts and cookies are available. There will be a red light which will inform customers of freshly baked goods throughout the day, the image below ” Hot now Doughnuts”.

 

Coffee Delivery Sheridan College
(Kitchens, 2020)

Coffee Delivery at Sheridan College

Promotion

The True North Caf-eh will offer a rewards points system for its customer along with an addition discounts for purchases made with one card. The grand opening will offer gift cards, coupons and a few lucky winners will get free coffee for a semester. We also aim to interact and share our moments with our customers, especially through social media. We will offer incentives to our customers to share and follow us on social media platforms. The True North Caf-eh will give at least two free coffee’s a day to lucky followers who post on social media about them.

(How to Earn Points, 2020)
(www.dreamstime.com, 2020)

 Benefits and Service Delivery

The cafe will provide seating arrangements for groups and individuals alike. It will have a wide area for group activities and games, and a single breakfast island area for individuals. The cafe takes cash, online and card payments, along with eat-in, delivery and take away methods for food consumption. The highlight of the cafe would be the delivery and pre-order function, as it reduces wait times as well as increases convenience for the customer. The cafe also offers a gaming and entertainment section for music and indoor sports like pool and ping pong. The Cafe’s will be located near the market place for both campuses for easy access. In short the cafe provides an area for socialization along with services which enhance convenience for customers.

Coffee Delivery at Sheridan College
(John, 2013)

Key Takeaway

The True North Caf-eh is proud to offer fresh and energetic food options to Sheridan students.Come visit PSB cafe and try our Canadian flavored and donuts on our grand launch to win prizes, food and discounts, moreover follow us on Twitter, Instagram and Facebook as we will pick a lucky winner every day for a free coffee. We hope to see you there and enjoy a new take on Canadian flavors.

Coffee Delivery at Sheridan College
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