To buy coffee or not to buy coffee from Sheridan Campus?

Coffee before class? Digging to the bottom of the cup.

Coffee before class? Digging to the bottom of the cup. Coffee is served at Sheridan in multiple varieties of varying prices and sizes. Quick service is their emphasis. PSB Cafe’s main market aim is to attract potential clients for its two fast food stores in Sheridan College.

  • Emphasis on-demand creation by developing and selling innovative items that Sheridan College students may want to buy.
  • Focus on enhancing operating quality so that goods are distributed easily and new with reduced waste.

The café sells authentic Canadian products such as Trump, chocolate tarts, and beef pastries. Additionally, the cafe will sell breakfast items such as donuts, bagels, and coffee with special Canadian flavors. Coffee before class? is usually every student does.

MARKETING OBJECTIVE

To create an increase in brand engagement.

THE NEW CAFÉ

First, the new PSB cafe would have a new Canadian culture-focused atmosphere. The Cafe prides itself on its Canadian roots and patriotism. Second, the café will give students and workers games such as Pool and Ping Pong and will also encourage customers to play their own music and videos on TV and speakers. Coffee before class? Digging to the bottom of the cup is the first thing that students do before entering class.

PRODUCT

Our product attracts the customer even though prizes are a little high, but its quality is excellent. As when students buy in the morning before their class, they got the coffee with a little message for them that makes their day.

The cafe would sell a range of products, with the high-energy coffee and freshly made items the most notable. Coffee is a must for young people because it offers them an emotional boost to struggle through the day. The cafe sells coffee in different kinds, consumers may select the sizes along with the power of the coffee. Safe intake of Coffee is estimated to be (945 ml) or 4 cups a day. At “The true North Caf-eh,” we encourage customers to pick up a limit of 400 mg per serving of their coffee. Customers are offered a visual stimulant by letting them know when freshly made donuts and cookies are open.

 

PRICE

 The coffee price is premium. Canadian-based coffee comes from families in Canada and may cost more to purchase. It is traded for Canadian currency Coffee, helps coffee of better quality at a Great value for capital. Moreover, we will promote our brand on social media such as Facebook, Twitter, and Instagram. Students are on a budget. The True North Caf-eh is proud to offer Sheridan students fresh and energetic food options. Visit the PSB café and try our Canadian flavored and donuts at our grand launch to win prizes, food, and discounts, and follow us on Twitter, Instagram, and Facebook as we pick up a lucky winner for a free coffee every day.

Price varies according to the size as well as flavor.

BENEFITS OF BUYING COFFEE BEFORE CLASS?

The cafe will provide party and person seating arrangements. It will have a large area for social events and sports and a single area for the person breakfast islands. The cafe receives cash, online and card payments, as well as eat-in, delivery, and food consumption methods. The cafe’s highlight will be the distribution and pre-order feature, as it also decreases waiting times and improves consumer satisfaction. The cafe also offers a music and indoor sports gaming and entertainment section such as pool and ping-pong. The Cafe’s would be situated next to the market place for convenient access to both campuses.

 

Green tea at Sheridan College

Introducing Green Tea at Sheridan College PSB Café

Green Tea with flowers
Figure 1 (Pexels, n.d.)

Our café is budget-friendly and includes health benefits that will be selling green tea at Sheridan College. At HMC, our café will be in Building A Wing A, while at Davis campus, it will be in the Marketplace. The PSB café will present different ways to get your green tea drinks at Sheridan College. Either by purchasing in person, using a delivery app; i.e., Door Dash or by using vending machines on each floor. This will help students on a time crunch as they can select the method that is fastest. Since there are competitors around the café, we will be promoting the café and allowing students to use a discount. We want students to try our delicious green and become aware of the variety of flavors we offer.

When starting a budget-friendly that includes the health benefits of green tea at Sheridan College HMC and Davis campuses, there will be competitors every step of the way. We are no different as our competitors are Starbucks and Tim Hortons. They have similar products and prices as our café. As company chains, our customers may be used to purchasing from them; however, through promotion, the health benefits and advertisement of our café, we hope to change that. Advertising will be conducted through social media platforms, such as Snapchat, Twitter, Facebook, and Instagram.

Promotion of Green Tea at Sheridan’s PSB Café

When advertisingwe will be talking about budget-friendly, how it helps the health benefits at Sheridan College and advertising free samples, contests through QR codes, loyalty cards. Customers will scan a QR code on their smartphone to reveal if they win an award. Prizes will include tea tumbler cups, at-home tea packets, tea sets, and PSB café merchandise. This will set us apart from the competition as they do not have those kinds of promotions. Furthermore, our competitors do not sell the variety of flavors of green tea that our café sells. Our green tea is healthy for students as we are aware of the stress students face. Green tea at PSB Café can be an alternative healthy choice to help students relax rather than consuming unhealthy drinks. Hence, we strive to maintain a healthy, budget-friendly green tea café.

Location of PSB café at Sheridan College where Green Tea will be distributed

An example of the location and how the café will look like
Figure 2 (Pexels, n.d.)

At HMC, our café will be in Building A Wing A, while at Davis campus, it will be in the Marketplace. The PSB café will present different ways to get your green tea drinks. Either by purchasing in person at the café, using a pre-order and delivery app; i.e., Uber Eats or by using the vending machines on each floor. This will help students because if they’re late to class, they can quickly grab a drink at the nearest machine.

Our café will be selling green tea products at Sheridan College HMC and Davis campuses. At HMC, our café will be in Building A Wing A, while at Davis campus, it will be in the Marketplace area. The PSB café will present different ways to get your green tea drinks, either by directly purchasing in person at the café, using a pre-order and delivery app, such as Skip The Dishes, Door Dash, or Uber Eats, or by using the vending machines on each floor at both Davis and HMC. This will help students on a time crunch as they can select the method that is fastest. Since there are competitors around the café, we will be promoting the café and allowing students to use a discount. We want students to try our delicious green and become aware of the variety of flavors we offer.

Why we choose Green Tea at our Sheridan College PSB café

PSB café worries about your health and cares about each one of our customers/students. Our café focuses on green tea because of its life-changing benefits and our awareness of the availability of healthy options and the willingness of people to change their poor health ways. Hence, PSB café offers healthy and fresh green tea that students should try.

Life-changing benefits of Green Tea

Green tea is one of the healthiest beverages and can lessen the burden of several health issues, helping you live a healthier life. Green tea started in China and its use expanded throughout Asia as a medicine for thousands of years (Conlon, 2020). Studies have shown that green tea aids in decreasing the progression of cancer cells (Liwanag, 2020), lowering blood pressure, and losing weight (Conlon, 2020).

Health benefit of Green Tea in some cancers

Cancer is a major issue in society with several treatment options that are time-consuming and add numerous amounts of stress to your body. Researchers have shown that consuming green tea allows you to feel healthier and can decrease your cancer risk for several cancers, including:

  • Breast cancer: A comprehensive review of observational studies found that women who drank the greenest tea had an approximately 20–30% lower risk of developing breast cancer, one of the most common cancers in women (Gunnars, 2020).
  • Prostate cancer: One study observed that men drinking green tea had a lower risk of advanced prostate cancer (Gunnars, 2020).
  • Colorectal cancer: An analysis of 29 studies showed that those drinking green tea were around 42% less likely to develop colorectal cancer (Gunnars, 2020).

Health benefits of weight loss

Apart from cancer, another benefit of consuming green tea is weight loss. Weight loss may be a major hurdle for students due to their time demanding schedules, academic stress, and frustrations when things do not go as planned. Several students attempt to lose weight by trying different diets or attempting to eat healthier, but at some point, may give up due to lack of results. Well, those students may like to know that research has shown that green tea can increase their metabolism. The polyphenol found in green tea works to intensify levels of fat oxidation and the rate at which your body turns food into calories (Conlon, 2020). Hence, if you consume green tea regularly, it will aid in your health and allow you to feel better and healthier.

Health Benefits of Heart Disease and Diabetes from Green Tea

Heart disease and diabetes are very dangerous because they may occur without you knowing and can have detrimental effects on your health and well-being. Heart disease consists of a blocked blood vessel that may lead to having a heart attack in the long term, while diabetes is when you have high blood sugar. Studies have shown that drinking green tea regularly lowers your risk of developing heart disease and diabetes. Scientists believe that green tea works on the lining of blood vessels to help them stay relaxed and withstand changes in blood pressure, as well as protects against the formation of clots, hence, decreasing the risk of heart attacks (Conlon, 2020). Furthermore, green tea aids in the regulation of glucose in the body, which slows the rise of blood sugar after eating, preventing high insulin spikes and fat storage, and hence, decreasing the risk of diabetes (Conlon, 2020).

Pouring green tea
Figure 3 (Pexels, n.d.)

Conclusion

Therefore, in conclusion, we strive to educate students and our customers about the benefits of drinking green tea. We at PSB Café want you to be healthy and stay healthy. We know your schedules may be difficult and you may not have time to go out of our way for healthy options, hence, we are located very conveniently on campus. Green tea has a variety of health benefits, much more than was listed above, and we do not want you to miss out on a convenient and affordable healthy drink. I guarantee that you will not regret it and will enjoy each ordered green tea drink. PSB café is always here to help order your tea at our café, one of the apps, or even the vending machine. I guarantee that you guys will not regret it and will enjoy each drink. PSB café is always here to help.

References

Gunnars, K. (2020, April 06). 10 Evidence-Based Benefits of Green Tea. Retrieved from https://www.healthline.com/nutrition/top-10-evidence-based-health-benefits-of-green-tea

Conlon, C. (2020). Lifehack. Retrieved from 11 Health Benefits of Green Tea (How to Drink It for Maximum Benefits): https://www.lifehack.org/articles/lifestyle/11-benefits-of-green-tea-that-you-didnt-know-about.html

Liwanag, R. (2020, February 24). Benefits of Green Tea You Never Knew Before. Retrieved from https://www.readersdigest.ca/health/healthy-living/green-tea-benefits/

Pexels . (n.d.). Clear Glass Bowl Beside Yellow Flower. Retrieved from https://www.pexels.com/photo/clear-glass-bowl-beside-yellow-flower-1638280/

Pexels . (n.d.). Leather Chairs in Restaurant. Retrieved from https://www.pexels.com/photo/leather-chairs-in-restaurant-2193600/

Pexels . (n.d.). Person Pouring Water on Clear Drinking Glass. Retrieved from https://www.pexels.com/photo/person-pouring-water-on-clear-drinking-glass-3971929/

Green tea cafe at Sheridan college

green tea at Sheridan College PSB cafe:

green tea cafe at Sheridan College
tea  Figure 1 (Pexels, n.d.)

Flavors of green tea cafe at Sheridan college: 

We have high-quality green tea and we will sell 10 types of tea in our green tea cafe at Sheridan College from the following countries all over the world: India, China, the UK, and Japan. In total, we will offer customers a selection of 5 flavors of green tea: Matcha, Sencha, Shincha, Longjing, and Gyokuro Green tea. Since we sell tea and it will be in a small cafe, the prices should be regular/medium. We will serve our drinks in three sizes. Small, medium, and large.

Green tea pricing:

Every student will love getting a cheaper option for drinks because we will be on a budget for other expenses, and students love getting drinks at a low price. The competition will be Starbucks and Tim Hortons. They will form a big competition because they sell the same products. Our company can be different because we have different flavors of green tea. However, our green tea cafe at Sheridan College will be at affordable prices since some students have a low income and cannot afford expensive drinks every day. Our price for the small size will be only $ 1.50, medium for $ 2.50, and large for $ 3.50.

 

Additionally, we focus more on people who live a healthy and active lifestyle, we care about everyone’s health and we want you to stay healthy and have good health. Staying healthy is one of the most important things that we should focus on in our life. What we can do to achieve this goal is providing a healthy green tea for you at affordable prices (Negative Space, n.d.).

 

Green tea at Sheridan College location:  

We will be selling our green tea products exclusively through the PSB Cafe located at Sheridan College’s HMC and Davis campuses. At the HMC campus, the PSB Cafe will be located in Building A Wing A, and at David campus, the PSB Cafe will be located in the Marketplace area. We will be selling our green tea line in various formats. We will be offering students the ability to purchase our green tea through our physical cafe store, mobile ordering (Skip the Dishes, Door Dash, UberEATS), and vending machines located on every floor in both Davis and HMC campuses.

 

Green tea cafe at Sheridan College

Figure 2(Pexels, n.d.)

 

 Health benefits of green tea:

I am going to discuss a few reasons why green tea is important to you. Firstly, green tea is an anti-aging drink, we have heard a lot about the health benefits of green tea, loaded with antioxidants and nutrients that are great for your mind and body as well (Conlon, 2020). Secondly, studies have shown that green tea reduces cholesterol in the body and improves blood flow. However, in 2013 I conducted a review that green tea helps solve heart problems from high blood pressure to congestive heart failure   (Scott, 2020).

Moreover, according to the National Cancer Institute, studies have shown that there is a substance called polyphenols present in green tea that reduces the growth of the tumor and it protects the damage caused by ultraviolet rays (Ware Megan, 2017).

Therefore, in 2011 a study demonstrated that green tea ingredients help reduce Alzheimer’s disease. There is also another study that shows that green tea may be useful in preventing tooth decay, stress, chronic fatigue, treating skin diseases, and improving arthritis by reducing inflammation (Ware Megan, 2017).

 

Promotion of green tea cafe at Sheridan College:

Our promotion will be through social media such as Snapchat, Twitter, and Facebook, you can enjoy various offers such as free samples and loyalty cards. Moreover, Publications will be distributed to students at HMC and Davis campus to promote our green tea. Also, our students will enjoy getting prizes such as teacups, magnetic, and stickers.

 

Conclusion: 

However, that is why we provided you with all the amenities to drink green tea. We will provide the vending machine on every floor at Sheridan college. Also, you will have the opportunity to order your tee during your class time. And we will deliver it to you. However, if you want to have a break and enjoy your time with your friend or study, we also will have a PSB Cafe that will be located in the Marketplace Area Building A at Davis and HMC campus.

 

Reference:

Conlon, C. (2020). Lifehack . Retrieved from 11 Health Benefits of Green Tea (+ How to Drink It for Maximum Benefits): https://www.lifehack.org/articles/lifestyle/11-benefits-of-green-tea-that-you-didnt-know-about.html

Pexels. (n.d.). Retrieved from https://www.pexels.com/search/green%20tea%20/

Pexels. (n.d.). Retrieved from https://www.pexels.com/search/green%20tea%20/

Scott, P. S. (2020). WebMD. Retrieved from Health Benefits of Green Tea:

https://www.webmd.com/food-recipes/features/health-benefits-of-green-tea#1

Ware Megan, R. L. (2017, March 28). Medical News Todays. Retrieved from What are the health benefits of green tea?: https://www.medicalnewstoday.com/articles/269538