PSB Café – A Place By Students For Students Coming This Fall!!

PSB Café

A Place By Students For Students
Coming This Fall!!

PSB Cafe

The Origin

PSB Café is cofounded by Matt, Jessie and Ben, three alumni from the Pilon School of Business. From a young age, Matt was influenced by his family and his passion for Coffee and opening his own Café. Jessie is an experienced baker and considers herself a cake connoisseur. And along the way they met Ben, he was a photographer pursuing his master’s in marketing. All three met at their alma mater, where they became fast friends. After graduation, they pursued their respective careers in different parts of the country. They always kept in touch and dreamed about opening a café together someday. During the pandemic they decided to leave their job and open a café. Luckily, they found a great place near both Sheridan Campus, and they decided to take the leap and open a nice cozy coffee café for the students where they can work and chill, while doing that enjoy a nice cup of coffee and snacks.

Main Hero Photo of PSB Cafe

Coffee Like No Other

We take our coffee seriously here – only the best beans sourced from around the world will do. We offer a variety of espresso-based drinks, each with its own distinctive flavor that’s guaranteed to please even the most discerning palate.


Baking With Love

Our pastries are made with care using only high-quality ingredients and fresh produce sourced locally whenever possible. We have a wide selection of different croissants, eclairs, muffins, cupcakes, doughnuts and more to satisfy any craving.

Free Wi-Fi For All

PSB Café will cater to the needs of students on campus as it will provide free Wi-Fi for students to work and study. Furthermore, there would be Wi-Fi facility in all corners of the PSB café. Especially in the reading room, so that students can sit down and enjoy reading books, use their laptop or tablet etc.

Internet Cafe
Cafe Date

Quality Conversation All Day Long

PSB Cafe is open all day for your convenience and we want you to enjoy our signature drinks and food. Sit back, relax, and enjoy the company of good friends or new acquaintances.

Experience the "PSB" difference

We offer a variety of food and beverage options, including a full breakfast menu, lunch options, and delicious desserts. Also, our coffee is roasted locally by our friends at Bloomington Roasters. We pride ourselves on offering excellent customer service with a smile, and our staff are always available to help you make your visit to PSB a memorable one.

Events (Lounge)

A place for anything and everything

PSB Café will be a home away from home for students, professionals and families alike. We have a Secret Lounge for hosting Stand-up Comedy and Movie Nights, as well as providing space for Job Interviews or any other event.

Our Team



Matt has a family history of Coffee Farming and his very passionate about coffee.



Jessie loves to bake all kinds of stuffs. Muffins, cookies to a full size birthday cake, she can do it



Ben is a photographer and he is always enthusiastic about marketing.


We serve specialty coffee with a side of conversation at PSB Café. We provide an inclusive environment where people from different backgrounds and walks of life can talk freely and openly, free from distractions. For when you are feeling introspective, PSB Café has you covered with a range of light roast coffees to get you through your day. For those who need something more lively, try our espresso shots or latte macchiato!

Opening This September In Sheridan HMC And Davis Campus!!

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We have a Newsletter also which will keep you updated with the latest Sheridan News and about what’s going on in PSB Café.

Follow us in the following social channels to stay up to date with the latest updates and announcements!!

© Copyright - PSB Café, Sheridan College

Vegan Café Sheridan HMC


This Image is logo of the café. The logo is made up of a mug and pie slice

PSB Vegan Cafe at Sheridan HMC

PSB Café is run by two college graduates, Jessi and Matt, and serves Canadian specialty snacks and beverages, as well as vegan plant-based options, at a reasonable price on the Sheridan College HMC campus.

Are you a coffee lover who’s sick and tired of the milk and meat-filled drinks offered by traditional coffee shops? If so, you’ll be happy to know there’s a new vegan coffee shop in town!

The PSB Cafe Which is set to launch in the coming month is the perfect place for any plant-based foodie. From their coconut hot chocolate to their vegan cinnamon buns, it’s clear that all of their creations are cruelty-free. Give your body and the animals a break with the all-vegan menu, satisfying your taste buds from head to toe.

About the Cafe

The interior of this café is warm and inviting. Inside the café, there are several small wooden tables without tablecloths, wooden chairs, and comfortable soft sofas. On the tables, there are stands with sugar, salt, spoon, fork, and paper napkins. Along the walls are wooden cases containing artwork and photographs.  There is always melodic music playing here.

This image depicts how the café appears with tables, chairs, and a proper sitting view.
Cafe sitting view

The Cafe’s Products

  • Cookies
  • Muffins
  • Customized name donuts
  • Pastries
  • Pies
  • Butter tarts
  • Beaver Tails
  • Cinnamon buns
  • Cake pops
  • Sandwiches
  • Coffee
  • Tea
  • Hot chocolate
  • Milkshakes

This image depicts coffee being poured from the machine into a cup.

The mission of the Cafe

PSB Cafe’s mission is to provide high-quality food and beverages, particularly vegan coffee and vegan snack items, at an affordable price. Our cafe wants to be in the business of relieving the daily stress of students and busy working professionals by providing peace of mind through great ambiance, a convenient location on campus, and the best service. The cafe also has missions and plans to provide students with job opportunities.

This image showcases the students working in the cafe

The cafe also offers product customization and a loyalty program that rewards you with a surprise every time you visit.

Read on below for more information about veganism.


The term “Vegan” was coined in 1944 by a small group of vegetarians who separated from the Leicester Vegetarian Society in England to form the Vegan Society. Although the vegan diet was defined early on in The Vegan Society’s beginnings in 1944, The term “vegan” was chosen from the combination of the first and last letters of “vegetarian.” By 1949, the first definition of veganism had been born. The society was first registered as a charity in August 1964 but its assets were later transferred to a new charity when it also became a limited company in December 1979.

Types of Veganism: –

The quality of a vegan diet is determined by the food that it is made of. As a result, some vegan diets have many health benefits, while others may not. The vegan diet is classified into the following categories.

  • Dietary Vegans: The term, which is also known as “plant-based eaters,” refers to those who avoid animal products in their diet but continue to use them in other products such as clothing and cosmetics.
  • Raw-food vegans: This set of people only eat food that is raw or cooked at temperatures below 48 degrees celsius.
  • Junk food vegans: People who eat a lot of processed vegan foods like vegan meats, fries, frozen dinners, and desserts like Oreo cookies and dairy-free ice cream.
  • Low-fat vegans: These people, also known as fruitarians, limit their intake of fatty foods such as nuts, avocados, and coconuts but rather depend on fruits. They eat only a minimal quantity of plants.
  • Whole-food vegans: These people prefer a diet high in whole foods such as Vegetables, Fruits, Seeds, Legumes, Whole grains, and Nuts.

Foods that Vegans eat: –

  • Beans, peas, and lentils: Red, Brown, and green lentils Split peas, Black-eyed peas, Back beans, white beans, and kidney beans.
  • Starchy Vegetables: Such as potatoes Sweet potatoes, Corn, Squash, and Beets.
  • Non-Starchy Vegetables: Cabbage, Broccoli, Flower, Asparagus, Radishes, and leafy greens.
  • Fruits: Oranges, Tangerines, Bananas, Berries, Mango, Pineapple, Pears, and Apples.
  • Seeds:  Chia seeds, Flaxseed, Hemp seed, Sunflower seeds, and Sesame seeds.
  • Nuts: Peanuts, Almonds, Cashew.
  • Soy products: Soybeans, Soy milk, Tofu, Natto.
  • Whole grains:  Whole wheat, Whole oats, Whole grain brown rice, Grain bread, Pasta.
  • Other plant-based food: Plant milk and yogurts, Maple syrups, and Nutritional yeast.

Foods That Vegans avoid: –

  • Meat and fish: such as beef, chicken, duck, fish, and shellfish
  • Eggs: Whole eggs and foods that contain them, such as bakery products
  • Dairy: milk, cheese, butter, and cream, as well as foods made using these ingredients
  • Other animal-derived ingredients: such as honey, albumin, casein, carmine, gelatin, pepsin, shellac, isinglass, and whey

Health Benefits of a Vegan diet: –

  • Lose excess weight: Vegan diets may aid in weight loss without the requirement for calorie restriction.
  • Reduce diabetes risk: Vegan diets may lower the risk of developing type 2 diabetes. The ingredients are effective in lowering blood sugar levels and may help to reduce the risk of future medical problems.
  • Reduce arthritis pain: Vegan diets are high in antioxidant-rich whole foods. They considerably reduce osteoarthritis and rheumatoid arthritis symptoms.
  • Prevent cancer: Several components of the vegan diet may provide protection against malignancies such as prostate, breast, stomach, and colorectal cancer.

Interested in what else PSB cafe at Sheridan HMC has to offer aside from delectable vegan treats?

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PSB Café Vegan Sheridan

PSB Café - Sheridan College

Connect Over Coffee at PSB Café

Our Mission at PSB Café 

At PSB Café, we want people to get connected over their favorite drink, now available with vegan alternatives at Sheridan college, Davis and HMC campus. In this fast-paced environment, and the ongoing pandemic we understand the importance of meeting new people. The idea behind this café is to connect as many people as we can while serving the exceptional coffee and snacks with vegan alternatives. We want people to connect along with their choice of drink.  We are dedicated in providing personalized experience with fast service. We use home made bakery recipes which tastes like home, away from home

PSB Café Vision

After the global pandemic, many people have understood the importance of healthy living. People have started to cut down on dairy products. 65% of the world’s population shows a reduction in ability to digest lactose, according to the NIH. Also, roughly 2.3 million Canadians have switched to vegan diets according to a 2020 Statista report.

Consuming dairy if you are a lactose intolerant, can lead to gas, bloating, cramps, or diarrhea. Increased dairy consumption can lead to acne, which is a concern for a lot of teens and adults.

There are plenty of alternatives that we provide at PSB Café. You can have your favorite coffee flavor with vegan options like almond milk, soy milk or coconut milk as per your personalized needs. For bakery products, vegan flour like coconut, chickpea and soy flour is used.


Idea for Sheridan Students 

“Connect Over Coffee” is a concept in which we encourage random strangers to connect (or chat!) while waiting for your order at PSB Café. The customers get to choose whether they want to continue the conversation OVER COFFEE. Pandemic made everyone feel the importance of connections and how this busy life made all of us detach. Now with vegan options available, every one can have a coffee with worrying about dairy products.

College time is the most elite time for any student to network. This concept can increase their engagement and learn something new every day at Sheridan College.

Connect over coffee - PSB Café


PSB Café Products and Services 

We serve exceptional coffee served by a coffee connoisseur providing different roasts, different types of beans and different ways to brew your coffee.  You can also get a wide variety of flavors in home-made bakery items such as donuts, croissants, cupcakes, cookies, muffins, and cinnamon rolls. At PSB Café, beverages and snacks are available in vegan options and at both Sheridan college campuses.

1) Coffee: Hot Coffee and Iced Coffee (Vegan alternatives available – Coconut, soy and almond milk)

  • Black coffee
  • Latte
  • Cappuccino
  • Americano
  • Espresso
  • Mocha
  • Cold brew
  • Frappuccino
  • Iced Latte


Hot and Iced Coffee - vegan alternatives available
Get served with your favorite drink and enjoy the best time of your life.

2) Bakery products: available in Chocolate, Blueberry, and strawberry flavors. (Vegan Alternatives available)

  • Croissant
  • Muffins
  • Cupcakes
  • Donuts
  • Cookies
  • Cinnamon rolls

    Croissant and Donuts - Vegan alternatives available
    Home-made recipes used for bakery products that tastes like home away from home.


You can either order at our café or via our mobile app and get your beverage or food ready on your arrival. Our mobile app is available in App Store and Google Play Store.

Download our mobile app - PSB Café
Easy to order and get your item on your arrival on our mobile app.

What else do we offer?

  • Register yourself on our website or our mobile app using your college student ID and get student discounts.
  • Come in groups and get group discounts.
  • Get to know today’s special menu items

Our café has a concept “Connect Over Coffee”, we express gratitude every time two strangers decide to continue conversation and encourage them to post about their meet and tag us.

Your support matters!

PSB Café was founded by two PSB Graduates, Jessie and Matt. Therefore, they connect to student life and want others to enjoy theirs. PSB café wants to support students by being pocket friendly. Being an alumni, they understand the importance of budget for a student and therefore gives as many discounts as possible. PSB café is a place where students can increase their networking which can later be useful to them. Either connect to your fellow college mate or your professor.

After the pandemic, we at PSB café understand the concern of healthy living, therefore we introduced new vegan options for beverages as well as snacks.

We appreciate your support. To get daily updates follow us on Instagram and Facebook page. Post your favorite beverage along with the stranger you connect with and tag us on Twitter using #PSBcafe.

Follow us Instagram and Facebook - PSB Café

To get more info about PSB Café

” Get ready to meet new people and enjoy your favorite drink at our cafeteria”

Cold Cut Sandwich at PSB Cafe Sheridan

Entice users of cold cut sandwiches

Cold Cut Sandwiches at Sheridan

Exclusive to you, our new cold cut sandwiches will be available at the Sheridan College, HMC campus. Our new line of fresh cold cut sandwich is introduced with gluten free and vegan options; sided by both brown and white bread, a variety of toppings and spreads, as well as over ten different cold cut meats. Here at PSB Cafe, we value sandwich making as a form of art and expertise, providing you with nutritious, fresh, and healthy ingredients. Our menu is all about catering towards every angle of preference for the community of Sheridan College.

What Makes A Cold Cut Sandwich The Best?

Cold cut sandwiches provide the most complex of sensations while creating the simplest meal of the day. Cold cut sandwiches are filled with delicious precooked or cured meats that are sliced thinly. To start off, these cold cut meats are typically served in a tray with an assortment of different meat cuts; but, if you were to put them between two slices of bread, your perspective of cold cut meats will take a turn for the better. Moving on, what goes into your cold cut sandwich, besides the meat, is all up to you; this is your avenue of exploration and creativity. Here is our take on the best method of putting a cold cut sandwich together, follow at your own accord and make any changes to preferred toppings!

Not to mention, the secret behind creating and eating the best quality of cold cut sandwiches are the ingredients; don’t cheap out on these! Firstly, there are three basic components to any sandwich, theses three are the bread, the toppings or fillings, and the spread. Each of these components has the potential to break or make the best sandwich. Secondly, the same kind of pairings apply to bread, fillings, and meats as they do with colors; it’s important to mix and match with ingredients that cooperate with each other. Lastly, what makes a great sandwich is that its catered to your personal preference; work with the ingredients you acquire and come up with the best cold cut sandwich to your liking.

Why Are Our Sandwiches The Best?

Considering the ever changing trends towards a healthy lifestyle, PSB Cafe provides every aspect of organic ingredients and harvest from the bread to the core of the sandwich. In the same manner of this, we’d like to share our own experiences with a cold cut sandwich.

A guide to the perfect sandwich

1: Using the right bread.

To clarify, the bread is on the top of the list because it can break or make your sandwich, quite literally. Finding the perfect ration between thickness and crumbly texture to correlate perfectly with the spread.

2: Toppings.

In addition to the bread, it is a key factor to implement the right toppings to ensure the perfect combination of tastes. We’re not looking for too many toppings, but 2 or 3 to fulfill the experience of mouth-watering taste buds.

3: Sogginess.

Most importantly, you don’t want your sandwich to be soggy or stale. This is easily preventable by spreading your choice of sauce to each and every corner of the bread. In this case, this will prevent toppings from creating a wet bread.

4: Spread.

Lastly, you want to look for the perfect spread. Whether that is mayonnaise, chipotle, chutney, salsa, or a vinaigrette. As long as your sauce can incorporate itself with the bread, this will lead to the best sandwich.

In any event, it’s a good idea to have a back up! Here is another great guide which we think will greatly enhance your cold cut sandwich creations. You can also check out our other sandwich blog here!

At PSB Cafe, we offer a wide variety of cold cut sandwiches and all at an affordable price point, check out some of our deals below!

Meat options starting at $7.99 plus tax.

Vegetarian options starting at $5.99 plus tax.

Combo options starting at $12.00 plus tax.

Our combos include sides such as salads, fries and cookies, with a drink.

Where Are We Located?

You can find PSB Cafe at the Sheridan College, Hazel McCallion Campus; also, across Square One Shopping Center. The cafe is located on the ground floor of building B and is open Monday to Friday from 8:00 a.m. to 10:00 p.m. In addition to our prime location for the cafe, we currently house many seating areas and undisturbed spots. To add onto our prime location, we are located near many study rooms and other refreshment areas to enjoy. For more information about where we conduct our business or if you would like to join our exclusive subscription membership for PSB Cafe, visit us in person or leave a comment!