You’re also generating some major value for your company, as these content marketing stats show:

1. Almost 40% of marketers say content marketing is an essential part of their marketing strategy. 81% say their company sees content as a business strategy
2. B2B marketers have data that says content marketing is a successful tool for nurturing leads (60%), generating revenue (51%), and building an audience of subscribers (47%).
   And 10% of marketers who blog say it generates the biggest return on investment.

Content equals business growth. So, let’s get started with the types of content you can create and then review your content strategy

                                                                     Search Engine Optimization

The technique of increasing the amount and quality of search engine traffic to a website or web page is known as search engine optimization. SEO focuses on organic traffic as opposed to bought or direct traffic.

Search engines such as Google and Bing use bots to crawl pages on the web, going from site to site, collecting information about those pages and putting them in an index. Think of the index like a giant library where a librarian can pull up a book (or a web page) to help you find exactly what you’re looking for at the time.

Next, algorithms analyze pages in the index, taking into account hundreds of ranking factors or signals, to determine the order pages should appear in the search results for a given query. In our library analogy, the librarian has read every single book in the library and can tell you exactly which one will have the answers to your questions.

                                                                                  Branding