You’re also generating some major value for your company, as these content marketing stats show:
- Almost 40% of marketers say content marketing is an essential part of their marketing strategy. 81% say their company sees content as a business strategy
- B2B marketers have data that says content marketing is a successful tool for nurturing leads (60%), generating revenue (51%), and building an audience of subscribers (47%).
And 10% of marketers who blog say it generates the biggest return on investment.
Content equals business growth. So, let’s get started with the types of content you can create and then review your content strategy
Search Engine Optimization
The technique of increasing the amount and quality of search engine traffic to a website or web page is known as search engine optimization. SEO focuses on organic traffic as opposed to bought or direct traffic.
Search engines such as Google and Bing use bots to crawl pages on the web, going from site to site, collecting information about those pages and putting them in an index. Think of the index like a giant library where a librarian can pull up a book (or a web page) to help you find exactly what you’re looking for at the time.
Next, algorithms analyze pages in the index, taking into account hundreds of ranking factors or signals, to determine the order pages should appear in the search results for a given query. In our library analogy, the librarian has read every single book in the library and can tell you exactly which one will have the answers to your questions.
Brand marketing is the process of establishing and growing a relationship between a brand and consumers. Rather than highlighting an individual product or service, brand marketing promotes the entirety of the brand, using the products and services as proof points that support the brand’s promise.
Branding is perhaps more important than ever as marketplaces become more saturated and it becomes harder to make genuine connections with consumers. Branding allows companies to tell their unique stories and shift perception by giving customers something to believe in. It sparks interest, and invites customers to discover, learn about, and establish a memorable relationship with their brand. Rather than specs and features, branding is about what a company stands for – who it is at the core. Branding is about making consumers feel good about supporting a company and establishing an emotional connection. Those that brand effectively create a lasting impression that helps grow advocacy and loyalty among customers for the long term.
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