Customers have complaints, issues, questions everyday in both e-commerce and in person businesses. If a person has a complaint, issue, or question they’d just come to your business and tell you, but we’re here to focus on e-commerce. You as an e-commerce business owner probably have emails flying in from confused or maybe even angry consumers and you’re struggling to respond to them all. At Digital Marketing Research (DMR) we’re here to show you e-commerce business owners how to use ChatBot for your e-commerce business in Mississauga.
What’s the tool? You must be wondering it’s a little thing called Chatbot.
With Chatbot not only can you help confused consumers, you can do many other things to improve sales, increase loyal customers, etc. How would Chatbot handle all these things for your business? By having it create Personalized Product Recommendations, Generating Leads, and Cross Selling/Upselling. In this blog we’ll focus on these 3 ways to maximize the growth of your e-commerce business.
Personalized Product Recommendation:
Have you ever just browsed through an online store clicked on a few things and just randomly started getting recommendations? That’s PPR (Personalized Product Recommendations) they have a Chatbot on their website looking at what you’re clicking through and searching. Based off that they give you the best recommendation for what you’re looking for. You as an e-commerce business owner need to install this into your site cause there a high possibility the customer won’t just click off and go to a different site. Instead they’ll look at the recommendation given to them and buy it as an alternative to what they were looking for in the first place.
Generating Leads:
Secondly, we have Generating Leads where as a business owner you want to engage with potential customers, gather their information, and converse with them to sale your product. Now instead of doing it manually, make it automatic with ChatBot. Why hire someone when you can just have AI do it for you? When someone clicks on your online store the ChatBot will automatically ask them questions, get their contact information, and now you have a lead. See how much time and money that just saved you? Now whenever someone visits your online store whenever they fill out the automated questions you’ll have a lead.
Cross Selling/Upselling:
Lastly, we have Cross Selling/Upselling let’s break these both down. Cross Selling is where you sell an additional or complementary product. Upselling is when you sell a higher priced version of the same product. Now how would ChatBot maximize the growth in your business with Cross Selling/Upselling? The ChatBot would automatically suggest other products in your e-commerce store to a customer at checkout. The customer from there could add these other products into their cart leading to more sales for you. Now with Upselling just before the consumer is going to pay the ChatBot automatically offers them one of your higher priced products. This could lead to that customer changing their decision and giving you more money. And what did you do? Nothing the ChatBot did it all for you.
How to use a Chatbot in my E-commerce Business Mississauga?
On the contrary, if you’re new to AI and don’t know where to start, here’s a few websites that give you free templates:
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