For entrepreneurs with small to medium sized businesses, looking to grow through affiliate marketing but don’t know where to start. DMR has the solution. We created a digital marketing course that teaches entrepreneurs what affiliate marketing is, how to drive sales by partnering with influencers, pay-for-performance affiliate program business models, and how to optimize by analyzing data.
In order to utilize affiliate marketing for a business you first have to understand what it is.
Affiliate marketing at a glance:
- the partnership of an affiliate marketer (someone with influence) and a business, where a business pays the affiliate to recommend their products or services to their audience through blogs, social media, or videos.
- affiliate sales are usually tracked through affiliate links where they lead their audience to purchase product.
- affiliates are then paid a commission based on the performance of their affiliate link
Understanding affiliate marketing for your business is a key driver of growth in digital marketing.
Nano Influencers: a social media creator with around 1,000 to 10,000 followers. They have a unique influence due to their low following which makes them seem more authentic and trustworthy.
Micro-influencer: a social media creator with around 10,000 to 100,000 followers. Micro-influencers frequently specialize in specific niches, making them trusted voices within their respective fields.
Celebrity influencer: They’re distinct from regular influencers who gained popularity primarily through social media, as celebrity influencers were already recognized in other fields like entertainment or sports before their social media presence.
Our course teaches you which type of influencer you should look to partner with and how for your specific business needs.
The Pay-for-Performance (P4P) model is one of the core advantages of affiliate marketing for businesses. Under this model, businesses only pay affiliates when a specific action is completed, such as:
DMR’s digital marketing course for affiliate marketing teaches you basic structure and how to set up affiliate programs for your business.
Affiliate marketing is performance-based, so small improvements in key metrics can significantly impact revenue. DMR’s digital marketing course for affiliate marketing walks you through key metrics to keen in on such as:
- Conversion Rate (CR): % of clicks that turn into sales
- Average Order Value (AOV): Average revenue per sale
- Customer Lifetime Value (CLTV): Long-term revenue from a customer
- Top Performing Affiliates: Who brings the most value?
- Return on Ad Spend (ROAS): Revenue compared to affiliate payout
Define a Clear Offer First
Before reaching out to affiliates, make sure you have:
- A well-defined product or service
- An attractive commission structure (e.g. % of sale or fixed fee)
- Tracking tools in place (e.g. referral links or affiliate platform)
- A landing page that converts well
Make It Easy for Them to Promote
Give your first affiliate everything they need to succeed:
- A unique affiliate link or coupon code
- High-quality images, banners, and copy templates
- A list of product benefits and talking points
- Access to performance tracking
Explore More Digital Marketing Courses
Looking to expand your digital marketing skills beyond affiliate marketing? Check out our other courses tailored for entrepreneurs with small businesses:
